Clarity of purpose, a vision of what it will look like when you reach your destination and an understanding of the gap between the two are critical foundations for successful strategic planning processes, and goals then fall out as the next critical step. 

In the real world, this clarity rarely informs most strategic planning and goal setting. 

SRC consultants walk leaders and their teams through a rigorous and team enhancing process that clarifies direction and the gaps and actions between desired reality and current reality.